Actor- producer Shah Rukh
Khan (SRK) has a good strategy of derisking a film business model. First he
makes a co-production deal with a prominent production house or a wellknown
producer and then he charges his own fees at market value for acting in the movie.
Chennai Express is a classic example of this
business model. The movie was produced by Red Chillies with Disney UTV as
co-producers.
Sources say the actor
charged Rs 20 crore for working in the film. At the last count , Chennai
Express has broken all records with a collection of over Rs 225 crore.
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